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Hudson County Advertising Rates, Media Buys & Local Influencers | HudPost

Hudson County Local Advertising & Media Buys.

Partner With Hudson County’s #1 Local Media Platform.

Get our current rates in your inbox in about a minute: display ads, sponsored content, Spotlight videos and local media buys that reach an engaged, loyal audience that relies on us for news, culture, and community.

Our current rate sheet lands in your inbox in about a minute.

Planning a bigger campaign? Tell us about it

Unmatched Local Reach

25,000+
Avg. Monthly Website Visitors
250,000+
Total Social Reach
10M+
Avg. Monthly Impressions

Target Audience

25-35

Primary Age Range

Female 50%
Male 50%

Our Social Media Community

Display Ads Inventory

Hover over or tap any ad zone to see where it runs and its size. Every size, desktop and mobile, is listed below.

Hero Leaderboard 728 x 90 Top of every page. Also 970 x 90 or 970 x 250. Phones: 320 x 50 or 320 x 100.
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In-Article300 x 250Inside the story text. Desktop 728 x 90 or 300 x 250. Phones: 300 x 250 or 336 x 280.
Bottom Leaderboard 728 x 90 Under the article. Up to 820 x 250. Phones: 300 x 250 or 336 x 280.
1st Side Rail 300 x 250 Upper position. On phones it stacks under the article.
2nd Side Rail 300 x 250 Middle position. On phones it stacks under the article.
3rd Side Rail 300 x 250 Lower position. On phones it stacks under the article.
Sticky Footer Strip 728 x 90 Stays at the bottom of the screen. Also 970 x 90. Phones: 320 x 50 or 320 x 100.
× Interstitial Ad 1080 x 1080 Centered takeover over a dimmed page. Also 1080 x 1350 portrait, the same files you already use on Instagram.
See every ad size, desktop and mobile

Standard size first, then the ratio, the smallest and largest file we accept, and a 2x size for sharp screens. JPG, PNG or GIF, under 300 KB where possible. Send desktop and mobile files when both are listed; if only one file comes in, it is used on both.

PlacementScreenSizes
Hero LeaderboardTop of every pageDesktop728x90 (8:1). Also accepted: 970x90 (10.8:1) or 970x250 (3.9:1). Minimum 728x90, maximum 970x250. For sharp screens send 2x: 1456x180. Shown 728 wide on most screens, 970 wide on screens over 1600px.
Mobile320x50 (6.4:1) or 320x100 (3.2:1). Minimum 300x50, maximum 100px tall. 2x: 640x100 or 640x200. Shown full width of the phone.
Bottom LeaderboardUnder article contentDesktop728x90 (8:1). Also accepted: 970x90 (10.8:1) or a wide banner up to 820x250 (3.3:1). Minimum 728x90, maximum 820x250. 2x: 1456x180.
Mobile300x250 (6:5) or 336x280 (6:5). Also 320x100 (3.2:1). Minimum 300x100, maximum 336x280. 2x: 600x500.
1st Side RailUpperAll screens300x250 (6:5). Minimum 300x250, maximum 300x300 for this slot. 2x: 600x500. On phones the rail stacks under the article at the same size.
2nd Side RailMiddleAll screens300x250 (6:5). Minimum 300x250, maximum 300x300. 2x: 600x500.
3rd Side RailLowerAll screens300x250 (6:5). Minimum 300x250, maximum 300x300. 2x: 600x500.
Sticky Footer StripDesktop728x90 (8:1). Also accepted: 970x90 (10.8:1). Minimum 728x90, maximum 970x90. 2x: 1456x180.
Mobile320x50 (6.4:1) or 320x100 (3.2:1). Minimum 300x50, maximum 100px tall (Google flags sticky units that cover more than 30% of the screen). 2x: 640x100 or 640x200.
Interstitial AdCentered takeoverAll screensSquare 1080x1080 (1:1) or portrait 1080x1350 (4:5), the same files an advertiser already has for Instagram. Also accepted: 600x600 (1:1) or 640x480 (4:3). Minimum 600x600, maximum 1350 tall. Shown up to 640px wide on desktop and full width of the phone minus a small margin, over a frosted, dimmed page.
In-Article unitInside the story textDesktop728x90 (8:1) or 300x250 (6:5). Minimum 300x250, maximum 728x250. 2x: 1456x180 or 600x500.
Mobile300x250 (6:5) or 336x280 (6:5). Minimum 300x250, maximum 336x280. 2x: 600x500.
Homepage BillboardUnder the featured stories, above More NewsDesktop970x90 (10.8:1) or 970x250 (3.9:1). Also 728x90. Minimum 728x90, maximum 970x250. 2x: 1940x500.
Mobile320x100 (3.2:1) or 300x250 (6:5). Minimum 300x100, maximum 336x280. 2x: 640x200 or 600x500.
In-Feed unitBetween stories on the homepage and section pagesDesktop728x90 (8:1) or a wide banner up to 820x250 (3.3:1). Minimum 728x90, maximum 820x250. 2x: 1456x180.
Mobile300x250 (6:5) or 320x100 (3.2:1). Minimum 300x100, maximum 336x280. 2x: 600x500.

Advertising Solutions

Real work we have produced for Hudson County businesses. Tap any example to see it live.

Featured Spotlight Examples Click to Watch

Social Media Ads

One-time advertising placements for businesses with their own promo material.
Client-Provided Post Examples
HudHaus Dispensary ▶ Watch
JC Mac & Cheese Fest ▶ Watch
Loud Garden Festival ▶ Watch
Get Social Media Rates

Sponsorships

Put your name on the things Hudson County already tunes in to and shows up for.
What You Can Sponsor
Loud Garden Series Local music
HudPost Podcast Listen →
Live Events In person
Newsletter See it →

Loud Garden Series is our digital music series showcasing local talent.

Ask About Sponsorships

Recognized Across the Industry

See our awards, media features, and the prestigious organizations we are proud to be affiliated with.

View Accolades & Affiliations

Trusted By Top Local & Regional Corporate Partners

Hudson County Chamber of Commerce
North Hudson Community Action Corp
Hudson County Young Democrats
Rumba Cubana
HDSID
Tiki Tiki
Nile Dispensary
Smashed Burgers
Juana's Restaurant
Vision Media
Uforia Dispensary
Diamond Hut Jewelers
Hudson Co Divison of Planning
GPs Restaurant
NJ Law Firm
NYC Auto
Art Haus
Disciplined Dog Trainer
The V Spot Nail Spa
La Gran Via Bakery
Urban Tomato
Sound Society
902 Brewing Company
Loud Garden Festival
HudHaus
United Children's Music Project
Cubita Truck

Start Your Campaign

Get our current rates in your inbox right away. Someone from HudPost will reach out within one business day.

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We will email you our current rate sheet right away. We never share your information.

Get Rates and Start Your Campaign

Tell us a little about your business. Our current rate sheet goes to your inbox right away, and someone from HudPost will reach out within one business day.

What are you interested in? (optional)

We will email you our current rate sheet right away. We never share your information.

Frequently Asked Questions

What cities and geographic areas does HudPost’s advertising reach?

HudPost reaches the entirety of Hudson County within the broader New York Designated Market Area (DMA), a standard geographic term used by media buyers to define regional markets. Our digital campaigns specifically target audiences in Jersey City, Hoboken, Bayonne, North Bergen, Union City, West New York, Secaucus, Kearny, Weehawken, Guttenberg, Harrison, and East Newark.

What kinds of businesses does HudPost work with?

We work with local businesses of every size, from single-location shops to regional brands, agencies, healthcare networks, real estate developers and political campaigns. Industries we regularly partner with include automotive and auto repair, barbershops and salons, childcare and daycares, dry cleaning and laundry, eco-friendly and sustainable businesses, education, florists, food and beverage, funeral homes and memorial services, grocery and specialty food markets, gyms and fitness studios, hardware and home improvement, health and wellness, home and design, hospitality, legal, martial arts and dance studios, news, nonprofits and community groups, pharmacies and medical supply, printing and signage, real estate, religious institutions and houses of worship, storage and moving, tailoring and alterations, tutoring and test prep, urgent care and dental, veterinary and pet services, and weddings and events.

What performance metrics and analytics do you provide for ad campaigns?

We provide comprehensive digital reporting to track your exact return on investment. Advertisers receive detailed performance analytics covering total impressions, clicks, shares, saves, and comments. To measure budget efficiency, we also provide clear pricing breakdowns of your CPM (Cost Per Thousand Impressions), CPC (Cost Per Click), and CPV (Cost Per View).

Do you offer print advertising in your media kit?

No, HudPost does not offer print advertising. We are a strictly 100% digital and social media publication. Focusing exclusively on digital channels guarantees that our advertisers receive real-time, highly accurate tracking metrics and agile campaign optimizations that traditional print simply cannot provide.

Can a business secure exclusive advertising rights for a specific industry?

Yes, we offer strategic exclusivity buyouts for specific industry verticals to help your brand completely dominate the local share of voice. Securing exclusive market rights across our digital platform requires a minimum budget spend and a committed campaign duration, which our team will customize to your specific goals.

What advertising formats are available for local media buyers?

We offer diverse digital solutions to meet your specific campaign objectives. Media planners can purchase high-visibility display ads across our website, sponsor dedicated social media posts and videos, or commission professionally written, SEO-optimized sponsored content designed to rank in local search engine results.

Does HudPost accept political advertising?

Yes, HudPost accept political advertising. We welcome issue-based and policy-focused campaigns that contribute to an informed civic conversation in Hudson County. Ads that critique legislation, policy positions, or voting records are welcome on our platform. However, we do not accept personal attack ads, content that makes unsubstantiated claims about a candidate’s character or personal integrity, or messaging designed to defame rather than inform. Our editorial standards apply to all paid content, and we reserve the right to decline any submission that conflicts with our community values.

Do you accept ads for gambling or sports betting apps?

No. HudPost does not accept advertising for gambling, sports betting, online casino or similar apps and services.

What happens after I submit the advertising inquiry form?

Our team will reach out promptly to discuss your advertising goals and campaign needs. We’ll walk you through our full rate sheet, available placements, and current opportunities, and offer a complimentary 15-minute consultation to make sure we find the right fit for your budget and objectives. We’re a fast and agile team, so whether you need to launch this week or are planning ahead, we encourage you to reach out today.

For Small & Local Businesses

Do I need to provide my own artwork and videos, or do you create them?

It depends on the product you choose. For our Featured Spotlights and Featured Articles, our in-house team handles all the heavy lifting, including video production, writing, and editing. For standard Display Ads and Social Media A La Carte posts, you can supply your own ready-to-go creative, or our design team can build it for you for an additional fee.

Is there a minimum budget, or do I have to sign a long-term contract?

We pride ourselves on being accessible to local businesses of all sizes. While we do have minimums for exclusive buyouts and bespoke enterprise campaigns, we offer one-off social media placements and short-term display ad runs with no long-term commitment required. You can start small, track your results, and scale up when you’re ready.

What are your payment terms and accepted payment methods?

Payment is required prior to your campaign going live. We make the process fast and simple through our secure online payment portal, where you can review our terms and conditions and pay via ACH transfer or any major credit card.

For Restaurants & Event Operators

How fast can my advertising campaign go live?

We are a fast and agile local team. If you are supplying your own creative for a standard display ad or social media post, we can often get your campaign live within 48 to 72 hours. Custom-produced content, like a Featured Spotlight video or an SEO article, typically requires a 1-to-2 week lead time for scheduling, shooting, and editing.

Can I advertise a time-sensitive event, grand opening, or limited-time menu?

Absolutely. We frequently work with local restaurants and event organizers to drive immediate awareness for grand openings, ticketed events, and seasonal specials. Just let our team know your timeline during the consultation, and we will structure a high-frequency, short-burst campaign to maximize your local visibility before the doors open.

If HudPost produces a video for my business, who owns the footage?

You do. Once we shoot and edit a Featured Spotlight for your business, you retain full rights to use that video however you want. You are completely free to download it, post it on your own social media channels, or use it as an asset for your own paid advertising campaigns.

For Ad Agencies, Corporations & Government Entities

Do you work directly with advertising agencies and PR firms?

Yes. We regularly partner with regional advertising agencies, PR firms, and media buyers looking to execute localized buys in Hudson County and the broader NYC DMA. We can integrate into your media plan, provide white-label reporting if needed, and offer agency rates for high-volume or ongoing enterprise commitments.

Can agencies use their own tracking links, and what reporting is provided?

Yes. We highly encourage agencies and media buyers to submit their own UTM parameters or tracking links so you can monitor website traffic directly in your own analytics platform. Additionally, HudPost provides comprehensive campaign reporting covering total impressions, engagement, link clicks, and video views.